Stay in the heart of Florence–Excellent location - show mapOne of our top picks in Florence.L'Orologio is a themed design hotel on Piazza Santa Maria Novella. It offers stylish rooms with free Wi-Fi and marble bathrooms. Florence Cathedral is 650 yards away.Each floor of Hotel L’Orologio is dedicated to an important watch manufacturer. Each room is unique, displaying photographs and paintings of a specific wristwatch model.The elegant rooms feature mahogany floors and furniture. They include a flat-screen TV with satellite channels, and air conditioning. Some offer views over Florence city centre.A buffet breakfast is served in the top-floor dining room, which boasts lovely views of the square.The L’Orologio Hotel is surrounded by shops, restaurants and public transport links. It is 450 yards from S.M. Novella Train Station. Santa Maria Novella is a great choice for travellers interested in food, culture and art.he leading theme of the L’O Hotel is the international Haute Horlogerie (Fine Watchmaking) inspired, in particular, by the collections of vintage wristwatches. Here, some of the finest top-end watches become decoration details and interior suggestions. A strong personality and deep man's traits are the base ideas of the L’O. The interior design, entrusted to Ms. Marianna Gagliardi, architect, aims to an extreme attention to details: a wide and fascinating sensory experience involving sight and smell, and the great importance of the materials like leather, parchment paper, dark brass and woods recalling the colours and the scents of tobacco.This hotel aims to represent a passionate tribute to the magical world of watches in its most prestigious expressions. No commercial relationship, affiliate and/or partnership and/or otherwise, exists with trademark owners. All exhibits come from a private collection and are not for sale.With a stay at Hotel L'Orologio, you'll be centrally located in Florence, steps from Santa Maria Novella Basilica and Museum and Palazzo Antinori. Featured amenities include a business center, dry cleaning/laundry services, and a 24-hour front desk. Self parking (subject to charges) is available onsite.
“Breakfast was delicious a lot to choose from . Watch decor fabulous nice touch”
“The hotel name is L'orologio (in Italian) which means watches in English. Every room has a name of a watch that might have been previously owned or made to a well-known person. The name might be the name of a watch itself. I believe the watches are now owned by the hotel owner. My room's name was egitto faruk (The Egyptian Farouk). Maybe King Farouk of Egypt? One room was named "The King of Saudi Arabia", while another room was named "Nero". When I asked the reception staff they were not able to give exact information about the history of those watches or where the names came from. The hotel is very luxurious, very clean, and very elegant. The breakfast bar is on the rooftop and you will enjoy the view while taking your superb breakfast. Friendly and helpful staff. The hotel restaurant is another peace of art and the food cost is very reasonable compared to other restaurants in the area. The hotel is a bit expensive but you will enjoy your stay. Two minutes walk from the main train station. Ten minutes walk from all attractions.”
“The room was gorgeous and I especially liked the bathroom. Just wonderful! The dressing gowns were also so soft!”
“This is one of my best experience among all the hotels i’ve been to. Amazing staff,amazing ambience,amazing location...and put “amazing” everywhere. Staff so friendly that ever. Just go there”
“All perfect. Wonderful location. Amazing staff. Very professional and kind. Excellent breakfast: all products fresh and top quality. The mattress, pillow and blankets are the best ever seen in a hotel. Room and all the public space are so stylish? Warm and elegant. This is one of the best hotel experience I had in the last 10 years.”
“Located in the heart of Florence.... near train station. Very big rooms. Very helpful staff... 5 stars 🌟”
“So many things to like: beautiful interior design, sound system in room, marble bathroom, heated towel bar, bathrobes, quiet, short walk to train station, Duomo.”
“Excellent location. Very helpful and friendly staff. Comfortable bed and very good shower. Plenty of storage. Stylish and well furnished with the watch theme. Good view from the breakfast room. Nice bar.”
“The hotel was perfect, and the breakfasts were very good.”
“Great breakfast and spacious room .The room was quite clean and the staff was very helpful”